The Race Across America (RAAM), a grueling 3,064-mile ultra-endurance cycling race, is considered the pinnacle of the sport. Le Col supported athletes Colin O’Brady and Lucas Clarke in their record-breaking attempt, which culminated in a time of 6 days, 6 hours, and 43 minutes.

Le Col's partnership with the SUB6 project demonstrates their unwavering commitment to pushing the boundaries of human performance. To effectively communicate the story behind the record-breaking attempt, I directed a campaign which leveraged video content to highlight the athletes' personalities and dedication. Additionally, I captured striking photography from wind tunnel sessions and other key moments that helped to visually convey the pursuit of ultimate speed and efficiency.