In collaboration with McLaren Racing, Le Col developed the world's fastest speed suit, designed to optimise performance for professional cyclists. By leveraging McLaren's expertise in aerodynamics, the campaign highlighted the cutting-edge engineering behind this innovative product. The collaboration provided a unique opportunity to compare the speed and power of the speedsuit to a McLaren Formula 1 car. The campaign employed close-up imagery of both the car and the suit, overlaid with an ASCII-style typography to emphasise the technical nature of the product.