LC__CC - The Worlds Biggest Cycling Club
Le Col Cycling Club is a dynamic platform that combines digital experiences with real-world cycling communities. The club offers gamified challenges, rewarding riders for their achievements and fostering a supportive environment to help riders push their limits. Aligned with Le Col's mission to help riders "Ride Further, Ride Faster," the club encourages active participation and personal growth.
To celebrate its 250,000-member community, Le Col hosted an annual "Members Week." I lead this multi-channel campaign and leveraged email, web, video, and events to deliver exclusive content, discounts, apparel, and partner activations. In 2024, the campaign achieved remarkable success, with email open rates exceeding 65% and a 23% increase in kit sales. The campaign also fostered a strong sense of community, enabling members to connect, share inspiring stories, and form lasting friendships.
Creative Director: Paul Greeno / Josh Price
Graphic Designer: Joseph Reeder
LC__CC Marketing Lead: Tara Andrews
Photographer: Chris Auld / UGC