In an increasingly digital world, the power of print is often underestimated. Yahoo embraces this by creating a tangible sensory experience at their events, offering both B2B and B2C customers an opportunity to connect with the brand in a meaningful way. Whether at large-scale public events like Cannes Lions or through smaller items like books and pens, Yahoo ensures every touchpoint leaves a lasting impression.

A key to success in print is understanding how colors and brand elements translate from screen to physical product. Having worked with both independent clients and large corporations, such as Nascar, I’ve successfully delivered numerous print briefs, carefully considering furnishings and finishings within varying budgets to ensure the final product meets both the brand’s vision and the project's objectives.