Seasonal
Brand Identity
For Le Col’s Spring/Summer and Autumn/Winter campaigns, I developed a comprehensive brand identity system that provided both flexibility and consistency across all deliverables. My approach streamlined resources without compromising the quality of output. By creating a cohesive design system, I was able to produce adaptable templates that supported the team in meeting tight deadlines while maintaining a strong, unified visual identity. This system allowed space for creativity within individual collections and products while ensuring a consistent look across the entire campaign.
With each campaign consisting of around 2000 launch assets—spanning web, paid social, organic social, and print—I introduced flexible templates and implemented scripts and automation processes. These optimisations improved the efficiency of the design team, enabling earlier delivery to the eCRM team. This gave us more time to focus on refining the creative process and output. Additionally, my suggestions were shared on how to make improvements to photography and videography to elevate the overall customer experience and create a clear differentiation between products and collection whilst still maintaining the overall Le Col character.
Art Director: Paul Greeno / Joseph Reeder
Creative Director: Paul Greeno
Graphic Designer: Joseph Reeder
Videographer: John Ingle
Lifestyle Photographer: Chris Auld / Joseph Reeder
Studio Photographer: Michael Blann